For a logo and brand identity designer, one of the most demanding tasks is to interpret the main purpose of the business into a visually appealing design. In layman terminology, a logo design is a symbol, sign or representation that is done with a combination of graphic design elements to endorse an identity. However, there is much more to it in professional terms. A logo design needs to convey a swift, straightforward and evocative message about the business and its state of affairs.

A logo design is a crucial part of the whole branding process as it is used in several places like corporate business cards, brochures, letterheads, websites and other marketing collateral. Even though colorful designs can be appealing, sometimes less is more when it comes to color selection. The power of black and white color scheme is undeniably supreme. A black and white logo design can effectively convey the company purpose across all marketing platforms. No matter what background you put it on, it will be clear and visible. Moreover, using the monotone colors, designers can insert hidden meanings in their logos as well.

To give you a feeler of how this concept works, here are 25 stylish and inspirational logos in black and white.

  • Pro-motion

Pro-motion

  • PetWise

PetWise

  • horizon sail club

horizon sail club

  • WP mono

WP mono

  • i7Strategies v2

i7Strategies v2

  • Elka Minimalista

Elka Minimalista

  • Arismendi

Arismendi

  • Cellar Thief

Cellar Thief

  • Galija

Galija

  • DODO

DODO

  • Tractorfan

Tractorfan

  • Houseclip

Houseclip

  • Tenuta Provenza

Tenuta Provenza

  • DogCat

DogCat

  • Power up

Power up

  • DotGang

DotGang

  • Frog

Frog

  • Serpentine Medical

Serpentine Medical

  • mouse

mouse

  • Octopus

Octopus

  • Flow

Flow

  • loop

loop

  • Shah coiffeur

Shah coiffeur

  • Oemplus

Oemplus

  • Artwild

Artwild

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