What fees to charge from clients for a design project is every designer’s worry. You bill a client with a higher price and they might not render your services again. You charge them low-priced rates and they could deem you as amateur and cheap. Consequently, the ideal pay scale must be established in advance. As a designer, it is imperative to know the real worth and value of your work. You wouldn’t want to end up in remorse about your true merit as a professional creative artist.
When the time comes for setting your design fee, several questions arise in the minds of the designer. For instance, should your fee be based on an hourly rate or should vary based on the magnitude of the project. What are the decisive factors that determine the remuneration of a design project? Now don’t get me wrong here, I do not intend to spread greed and gluttony, but a designer too has to make a living isn’t it?
Let us now talk about the various aspects and criteria based on which a designer should decide his project remuneration:
1) Knowledge and Skills:
The leading aspect that clients observe in a professional designer is the degree of knowledge he has regarding the line of profession. Several businesses refrain from rendering the services of amateur designers due to lack of experience and exposure to real design projects. However, small business owners with a short financial budget tend to employ the services of designers with mediocre experience. That is why you should take your experience into account when setting the rates for your design project.
2) Project Scale:
An additional feature that determines your project fee is the extent and scale of the design project. The category, extent and size of the project you have on hand are essential in determining how much you should be charging. In view of the fact that, time is precious for a designer, you should gauge the time it would take to complete a project and then set the fees. The longer the project, the more you should charge your client.
3) Based on Surroundings:
In some cases, the place where you reside makes a whole lot of difference on what you can charge from the customer. For this purpose, you need to check out the rates that designers in your vicinity offer and set a price that is similar to theirs. If you price your services more that them, it is likely that you will not be selected. Moreover, in some places the businesses are reluctant to pay out heavy money for design projects. While in the posh areas and corporate locations, you can set a premium pricing as well.
4) Hourly or One Time Rates:
The fee of your design project is also dependent upon you charging hourly or one-time rates. This is in turn reliant on the fact that a designer is working a as a freelancer or permanent. More often than not, freelance designers should use a flexible fee rate based on the number of hours worked on the project. While for the permanently employed designers, a one time payment is suitable.
5) Unanticipated Costs:
With the exception of the normal expenses associated with a design project, there are a few unanticipated expenditures on top. For instance the expenditure for prints and giving multiple concepts are added costs that must be built into the fee. Asides that, if the client has a habit of regularly calling you over at their place for feedback, then you should add up the travelling expense into the remuneration as well.